I'd been wasting a lot of time lately thinking about trends--"Who starts them?" "How do they stick?" and "Why, oh, why are tight pants back in?"--when lo and behold, along came THE TIPPING POINT to help set me straight. In THE TIPPING POINT, Malcolm Gladwell examines what key elements help an epidemic or trend (or mass change of any kind, really) take off, and what elements help it stick around.
THE TIPPING POINT is chock full of absolutely fascinating information, the sort of stuff you just have to bring up in conversation with everybody you meet ("Say, that reminds me of this book I'm reading, where he talks about Sesame Street..."), and the information being presented is, more often than not, quite relevant. This is one of those books that makes you feel smart, but also seems very applicable in real life. And it's a piece of cake to read. Seriously. So good, and easy. Not all dense and technical. You'll love it, you really will.